It’s no hidden secret that every brand should be visible on social media. But, is it enough to just be present on social media or is there more to it? Ding ding ding! There is more to it. Many brands have a traditional promotional mix including: advertising, personal selling, public relations, publicity, direct marketing, andContinue reading “Seeing 20/20 with Your Social Media Strategy”
Category Archives: Digital Marketing
Weixin – The Rise of the Lifestyle App
Weixin, pronounced “way-shin,” is the number one Chinese social media app that allows users to send messages, send money to friends and family, pay for taxis, and share and read news and pictures. Weixin is also referred to as WeChat for overseas users. The social networking app is similar to the WhatsApp and has anContinue reading “Weixin – The Rise of the Lifestyle App”
